A lot can happen in a decade. A lot can influence the paths we take. The pause in baking today, has given us a moment to reflect on where we have been and where we are going.
In 2001, cutting the umbilical chord with the corporate world, we set off on a journey that would change our lives and steer us in a direction neither of us had ever imagined. Leaving behind a fast paced Sydney lifestyle and experiencing the beauty and timelessness of the Australian outback, allowed us to think freely. With no consumer bombardment telling us who we are or who we should be, new possibilities and passions were born. This change – this time of reflection – provided the space to visualise a dream.
Over the years, we’ve had plenty of advice on what we should and shouldn’t do in business, and how-to and how-fast we should grow it…But it seemed to us, to be important to allow growth at the pace that suited and would ensure balance in our lives. (Can’t say that was an easy lesson!) Taking the time to plan which years would be ‘growth years for the business’ and which would be ‘growth years for our family’ paid off and resulted in 2 young eager gingerbread consumers to boot!
It’s been a long journey from selling gingerbread men to our local swimming centre in Perth…From first thinking there should be more gingerbread men in the world! The passion to make this happen has never been extinguished. There have been years sourcing environmental packaging, researching egg-free icing and playing with shapes and styles of gingerbread. We now have customers all over Australia, from large corporations to small social groups, bride and grooms, to mums with bubs.
We are inspired by the way our products are received by people of all ages and backgrounds and continue to work to create products for friends and fans to enjoy gingerbread year round and for every occasion. Sometimes it is nice to stop and reflect…Anyone for gingerbread?